Role: Lead Industrial Designer (Venus Mid)

          Leand Industrial Designer Kevin Tian (Venus Low)

Internal Code Name: Venus (Low & Mid Models)

​

Overview

Venus is the internal name for the Philips Sonicare 5300 Series—an accessible yet feature-rich line of electric toothbrushes. Designed to compete in the mid-tier market, the Venus line emphasizes simplicity, ergonomic comfort, and a refined Philips design language.

 

Product Variants

• Venus Low 
  A compact, slim toothbrush with a minimalist single-button interface and decorative front panel. Designed to feel approachable and intuitive, with subtle visual cues for comfort and control.

• Venus Mid
  An enhanced version of Venus Low, featuring:

  • A light ring to alert users when brushing pressure is too high

  • A post-brushing feedback system to guide better oral care habits

  • Expanded color options to match current lifestyle and aesthetic trends

 

Key Design Features

• Shared Philips Design Language
  Maintains brand consistency across the Sonicare range with clean lines and refined forms.

• User-Centric Ergonomics

  • Rounded arc bottom for a soft, approachable feel

  • Dual flat surfaces on the back for improved grip and brushing stability

  • Built-in 45° brushing angle guide to assist with technique

• CMF & Visual Appeal
  Offered in multiple modern colorways to appeal to a wide consumer base, with attention to both form and finish.

 

Design Impact

Venus successfully balances affordability with a premium user experience, offering advanced features in a compact, elegant form—making high-quality oral care more accessible and appealing.