Sonicare 7100 

Role: Lead Industrial Designer
Code Name: Project Cairo

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A complete redesign of Philips' mid-range electric toothbrush, powered by a newly developed drivetrain. The project aimed to evolve the Sonicare brand with a slimmer, more refined form while maintaining performance and user comfort.

Design Objectives

• Address customer feedback on bulkiness

• Modernize the visual language of the core Sonicare offering

• Improve manufacturing integration without compromising aesthetics

Key Contributions

• Form Factor Optimization
  Collaborated with mechanical engineers to refine internal component layout, achieving a more compact and ergonomic shape.

• Visual & UX Refinement
  Eliminated the dated decorative panel by integrating a flat control surface into a seamless shell—resulting in a clean, machined look.

• Manufacturing Innovation
  Solved tooling constraints around sharp button recesses using insert molding, allowing for crisp and precise detailing.

• Ecosystem Design
  Also led design of the magnetic charger and two premium travel cases to ensure a cohesive and elevated user experience.