Role: Lead Designer – Speaker Design
Region: LATAM | Year: [Insert Year]

 

Overview

The Philips Nitro NX9 is the flagship model in the Philips mini-system lineup for the LATAM market. Engineered for maximum impact, the NX9 features a massive 20” woofer with integrated light effects, paired with a fully equipped DJ-style center unit. This is the most powerful mini system ever launched in the LATAM region, designed to dominate both visually and sonically.

 

Key Features

• 20” Woofer with Light Effects
  One of the largest consumer audio speakers ever produced by Philips—second only to a custom speaker installed in a mosque in Malaysia.

• Full DJ Functionality
  Center unit includes jog wheels, sliders, and mixing capabilities, bringing club-level control to home environments.

• Dynamic Light Integration
  Visual effects synchronize with the audio experience for high-energy party use.

 

Design Team

• Speaker Design: Shaun Choi (Lead Designer)

• Center Unit Design: Jin Song

• UX Design: Cheehaur Tan

• Graphic Design: Kancie Mong

• Communication Design: Jon Piccin

 

Design Intent

Designed to visually communicate power, scale, and energy, the NX9 responds directly to consumer desires in LATAM for bold, high-performance audio systems that double as centerpieces for social gatherings and events.

 

Design Impact

The Nitro NX9 redefined expectations for the mini-system category, asserting Philips as a serious competitor in the high-power audio market. Its oversized woofer, iconic lighting, and DJ functionality made it an instant standout across showrooms and marketing campaigns.